Publicis - City Group

Pop up shop

Citi Group Bank celebrated their 200th anniversary and to mark the occasion
they wanted to come out and engage
with customers in a more relaxed way.
I designed and developed this concept of an eye catching 3D logo which became the focal point of the area. Flipping the logo’s top arch onto it’s side I created the seating and storage areas.

The client was delighted with the result, exceeding 20% over their target of appointment bookings.

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Tracey Phillips